The Exercise Coach

A Smarter Fitness Franchise.
Overview
Even the exercise enthusiast is looking for a better way. They want a next-level workout. And, one that makes sense of Exercise Science. That's what our founder was searching for while studying kinesiology.

He began to find the right answers in 1997. In 2000, Brian Cygan and his wife, and Co-Founder Gerianne started The Exercise Coach to share these life-changing fitness principles he had discovered.

For the next 10 years, Brian and Gerianne went on a journey of innovation that led to the development of the world's smartest exercise methodologies and technologies.

Additionals
The Exercise Coach has been designed from the ground up to eliminate many of the barriers to wellness that exist in the current fitness industry. Roughly 85% of the US adult population is not engaged in meaningful exercise. The 4 main reasons are…

• I don't have time.
• I don't like the gym scene.
• I'm afraid of getting hurt.
• I really don't like to exercise.

Driven by a scientific understanding of the human body, and empowered by the worlds smartest fitness technology, The Exercise Coach training system removes each of these barriers to fitness. In just 2, 20-minute workouts per week, we can deliver concentrated exercise in a comfortable studio setting. Our bio-adaptive fitness technology delivers the right intensity for each individual during every moment of the exercise experience. Each session is guided by certified coaches who are trained to motivate, encourage and inspire clients to achieve their best effort.

In 2011, The Exercise Coach began expanding by offering the system as a franchise, and in 2014, we will have Exercise Coach studios in 12 states. After 16 years of coaching thousands of clients, we are now focused on empowering other like-minded entrepreneurs to bring the world's smartest workout to their communities.

Why Our Franchise?
The value of a franchise system is the support and training provided by the franchise company. With sixteen years of experience in the fitness business, we have you covered throughout the entire pre-opening and ongoing operations of your studio.

Real Estate Assistance:
To help determine the best location, we conduct customized demographic research and provide you with all the information needed to select the best location for your studio. Once a site is approved and selected, we will advise and assist in getting the best deal possible.

Studio Build-Out and Design:
You will receive detailed checklists and guides that outline the planning and construction phases of the build-out, and our development staff will assist you in all phases of planning and implementing the construction of your studio. In addition, we will help manage the ordering and installation of the exercise equipment, ensuring that you are ready to train clients opening day.

Pre-Opening Training:
Our pre-opening training consists of two components: 1. Pre-Opening Online Training – utilizing an internet-based learning management platform, each franchisee and staff member can complete all coursework remotely at their own pace. 2. In-Person Training – you and your team will spend 6 days of hands-on training in several operating studio environments. You will shadow our corporate coaches in an operating studio environment, and you and your staff will complete the certification process, allowing your team to coach clients in your studio as soon as you open.

Ongoing Support:
You will also receive ongoing support and training in all areas of operating your studio, from coaching clients to managing employees, to marketing your business. Our corporate team has decades of studio ownership and client training experience, and we pour that wisdom into regular conference calls, coaching tips, programming and a yearly franchise conference.

Marketing:
We have discovered many truths in our 16 years of business, and the most consistent predictor of success in a local business is regular marketing to the right target markets in your service area. We have a comprehensive marketing guide to lead you in best practices. Our three-pronged approach to external marketing, internal messaging and referral-based partnerships provide you with all the firepower you need to bring clients in even before you open your doors!