Boardwalk

A summertime tradition.
Overview
In the summer of 1980, brothers Dave and Fran DiFerdinando were strolling down the world famous Boardwalk. They, like many other vacationers, had vacationed there as children and would come every summer to enjoy the legendary fries.

They had the idea to make those famous fries accessible to everyone around the country, not just those at the beach. "Why would customers wait in line for just French fries", everyone asked? Because they are cooked multiple times in a special recipe, lightly salted, served piping hot, and made to order. The two brothers opened the first Boardwalk Fries in White Marsh Mall, White Marsh, Maryland.

In 1981 and by 1987 they had franchises from coast to coast. As time passed, customers began asking for more. They wanted a burger to go with their famous Boardwalk Fries. It couldn't just be any burger, it had to be consistent with their concept of a fresh product.

Additionals
Boardwalk Fries Burgers Shakes is bringing the beach experience around the world with 250 franchises under development. Join the Better Burger Movement with one of the fastest growing, Fast Casual concepts in the country! We are currently offering single and multi-unit franchise opportunities as well as development areas.
Corporate Support

At Boardwalk Fries Burgers Shakes, the success of our franchisees is our number one priority. Our sister company, Boardwalk Fries, has 100 licensed locations. With a combined franchise experience of over 30 years, we know exactly what it takes to lead our franchise community to success. We provide ongoing and personalized support to our franchisee community before and after the store opening.

The corporate team is a strong mix of industry professionals that are eager to provide their expertise, resources and systems to ensure the franchisee is confident and supported from day one.

Why Our Franchise?
At Boardwalk Fries Burgers Shakes we strive to provide a unique support system that is realistic to the needs of our franchise community. We uphold a high set of expectations on the food, service and atmosphere that we provide to customers throughout the nation. In order to achieve this consistency a mandatory hands on, training program is to be completed by franchisees and their managerial staff.

The corporate team provides support and expertise with real estate and site selection, construction and design, purchasing and distribution, research and development and technology information decisions.

A dedicated member of our operations team provides onsite support in the weeks leading up to the grand opening by training the cashiers, food preparations', and managers on our secret recipes and best practices. Instilling the knowledge, confidence, and brand integrity is just one unique way we ensure consistency in food and service throughout the country.

Each franchisee has several strategy sessions with the corporate team where the Grand Opening Package and Local Store Marketing manual is provided. The strengths, weaknesses, opportunities and threats (SWOT) for the franchisees' location are discussed to better tailor their local store marketing initiatives.

In addition to providing ongoing assistance in event coordination and local store marketing efforts, we also provide cutting edge digital components for customer incentive programs, innovation in social media optimization (SMO) and search engine optimization (SEO).