Date: July 16, 2024 - Only Day
Adding to the summer fun of family vacations and events, the IFA Summer Learning Series has something for everyone!
Presented via a collaborative 25-member cohort group, the Summer Learning Series offers distinctive, insightful leadership and professional development opportunities to heighten everyone's summer learning!
HOW TO BUILD A CONFERENCE PROGRAM YOUR FRANCHISEES WILL RAVE ABOUT
A franchise conference is a fantastic opportunity for franchisors to bring franchisees up to date on best practices in the network, as well as share the vision for the coming year and introduce new products, services, concepts, and marketing initiatives.
Conferences are expensive to stage and time-consuming to organize, so is your brand getting the most out of your event? Find out tips and insights to build a compelling franchise conference program that your franchisees will want to attend for the learning value alone.
This education session will give you key insights into building a conference program your franchisees can't afford to miss and will give them (and you as the franchisor) a return on investment for the event.
This session will address:
- The role and importance of conferences in engaging franchisees
- How conferences influence organizational perception and performance
- How to build a program and identify relevant topics and speakers
Session Outline
- Setting conference objectives
- Developing a theme
- How to maximize franchisee attendance
- Developing the formal program
- What presentations to include
- Using franchisees as presenters
- Using suppliers as presenters
- The role of external speakers
- Social activities
- Capturing delegate feedback
Visit
franchise.org for more information and registration.
